FirstCry BrainBees Solutions

FirstCry.com, operating under BrainBees Solutions Ltd., is a prominent Indian retail company focused on products for infants, mothers, and children. Founded in 2010 and headquartered in Pune, the company has established a strong presence through its e-commerce platform and over 1,000 physical stores, including the BabyHug brand. FirstCry offers a wide variety of products, including baby care items, maternity essentials, kids' apparel, toys, and nursery furniture. The company also ventured into early childhood education by acquiring Oi Playschool in 2019. With a customer base that primarily includes mothers and children, FirstCry has formed partnerships with over 5,000 hospitals, enhancing its reach in the maternity and newborn care sectors. Since its IPO in August 2024, FirstCry has expanded internationally, operating in the UAE and Saudi Arabia. The company reported revenues of approximately INR 7,660 crore for fiscal year 2025, reflecting its growth in the market.