Croma

Croma, a brand of Infiniti Retail Ltd., is India's first large-format multi-brand electronics and consumer durables retail chain. Established in 2006, Croma operates over 540 stores across more than 200 cities, including both Croma and TRiBE Stores. The company employs a significant workforce and generates approximately $95.5 million in annual revenue. Croma offers a wide range of products, featuring 20,000 to 25,000 items from over 500 brands, including smartphones, laptops, and home appliances. The company also provides its own-label products, which include competitively priced items like cables and smart devices. Croma enhances the shopping experience with an omnichannel approach, integrating physical stores with online platforms and offering services like same-day delivery and post-purchase support through ZipCare. The company is committed to customer satisfaction, providing lifetime assurance on electronics and expert advice from knowledgeable staff. Croma continues to focus on expanding its presence in suburban and smaller cities to improve accessibility for all consumers.