Fanatics

Fanatics, Inc. is a global digital sports platform and a leading licensed sports merchandise company, founded in 1995 in Jacksonville, Florida. Originally a brick-and-mortar store focused on local team apparel, it transformed into a major e-commerce entity after being acquired by Michael Rubin in 2011. The company now serves over 100 million fans worldwide and partners with more than 900 sports properties, including major professional leagues and collegiate teams. Fanatics operates a unique "vertical commerce" model that integrates manufacturing, inventory management, distribution, and retail. This allows the company to quickly respond to market trends and offer personalized merchandise. Their offerings include officially licensed jerseys, hats, and apparel for various sports, as well as collectibles and trading cards. Additionally, Fanatics has ventured into sports betting and live commerce experiences, enhancing fan engagement through innovative platforms like "Fanatics Live." With its extensive reach and advanced business model, Fanatics is a leader in the sports merchandise industry.