business

Business.com is a digital media company that supports small and mid-sized businesses through performance marketing and educational resources. Originally founded in the late 1990s as a business directory, it has grown into a comprehensive platform offering industry news, trends, and a variety of content aimed at helping entrepreneurs and startups succeed. The company provides a range of digital marketing products, including lead generation services, display advertising, email marketing, content marketing, and directory listings. In 2014, Business.com launched LENS, a service designed to enhance lead generation efforts. Its advertising clients include notable B2B brands like Intel, Salesforce, and ADP, showcasing its appeal in the B2B marketing space. In addition to marketing services, Business.com is committed to educating business owners, offering over 1,000 articles and numerous software reviews. The introduction of business.com+, a membership program, further assists small businesses in selecting essential software and services. Based in Carlsbad, California, Business.com operates as a subsidiary of the Purch Group since 2016.