Branch

Branch is a mobile attribution and app analytics platform that helps marketers enhance their digital presence across various channels. Founded in 2017 and based in Columbus, Ohio, Branch focuses on improving user engagement and ad performance through its comprehensive growth platform. The company offers three main product categories: Engagement, Performance, and Activation. The Engagement product enables personalized campaigns and linking experiences, featuring app deep links, QR codes, and smart banners. The Performance offering allows marketers to track and optimize campaign effectiveness across devices, including TV, while providing fraud detection and prevention tools. The Activation component bridges marketing channels to drive customer action. Branch emphasizes seamless omni-channel experiences and provides insights to optimize customer journeys. Its platform is designed for growth-focused marketing teams and businesses across various industries, including media and entertainment, aiming to validate and optimize their marketing efforts.