boohoo

Boohoo is a UK-based online fashion retailer founded in 2006, headquartered in Manchester. The company targets young consumers aged 16 to 30 with a fast-fashion model that offers trendy and affordable clothing and accessories. Boohoo operates exclusively online, which helps keep costs low and enables quick shipping. Most of its design and sourcing activities are based in the UK, particularly in cities like Leicester, London, and Manchester. The product range includes womenswear, menswear under the BoohooMAN label, and various fashion accessories. Boohoo has expanded its portfolio through acquisitions of several other fashion brands, such as PrettyLittleThing, Nasty Gal, and Karen Millen, allowing it to reach a broader demographic. The company leverages a strong digital presence and social media marketing to engage customers, promoting campaigns that emphasize inclusivity and fashion confidence. With over 8.9 million active customers globally, Boohoo has established itself as a significant player in the online fashion market.