Betterment

Betterment is a digital financial advisory company founded in 2008 and based in New York City. It is a registered investment advisor and broker-dealer, managing over $56 billion in assets across more than 900,000 customer accounts as of 2024. The company offers a range of services, including automated investing with algorithm-driven portfolio management, retirement solutions such as IRAs and 401(k) rollovers, and cash management through high-yield Smart Saver accounts. Betterment targets individual investors looking for low-cost, automated solutions, including retail clients, climate-conscious investors, and employers offering workplace retirement plans. The company also provides tools for financial advisors to manage client portfolios. Under the leadership of CEO Sarah Levy, Betterment focuses on delivering financial peace of mind through a combination of automated technology and human advice, emphasizing transparent pricing and goal-based planning.

Financial Services New York, United States Founded 2010 ~648 employees Private · Series F

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Employees
648
0% in the 3 months to Sep 2026
Revenue / employee
$257K
Revenue ~$167M
Total funding
$2.8B
Last round Series F, Oct 2021
12-month attrition
11.9%
Tech: 12.7%
H1B filings, FY2024
2
Sponsors visas
Open jobs
9
Last 30 days

Headcount trend

Betterment went from 517 employees in Oct 2024 to 648 in Sep 2026. Apr to Sep 2026: 69 people joined, 29 left.

Org structure

Headcount by department

Engineering195
Other141
Operations88
Sales55
Finance52
Marketing45
Design24
Success19

Funding

  • Oct 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners
  • Sep 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners
  • Sep 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners
  • Sep 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners
  • Sep 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners
  • Sep 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners
  • Sep 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners
  • Sep 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners
  • Sep 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners
  • Sep 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners
  • Sep 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners
  • Sep 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners
  • Sep 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners
  • Sep 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners
  • Sep 2021 · Series F · $60M · Treasury, Kinnevik, Bessemer Venture Partners

Salaries at Betterment

All salaries

25 salary profiles in the US

Most reported roles

Pay by level, gender and ethnicity

H-1B sponsorship

H-1B Sponsorship Limited
H-1B Filings by Department
Engineering1
Finance1

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Betterment FAQ

How many employees does Betterment have?

Betterment has about 648 employees, unchanged over the 3 months to Sep 2026.

Does Betterment sponsor H1B visas?

Yes. Betterment filed 2 H1B (LCA) applications in FY2024, according to the latest U.S. Department of Labor disclosures. Most of them were for Engineering roles.

What is Betterment's revenue per employee?

Betterment makes about $257K in revenue per employee, based on $166.8M annual revenue and 648 employees.

How much does Betterment pay?

6figr has 25 salary profiles for Betterment in the US, with pay broken down by role, level, gender and ethnicity on the Betterment salaries page. See Betterment salaries

How much funding has Betterment raised?

Betterment has raised $2.8B in total funding; its latest round was Series F in Oct 2021.

Data from Company Prospectus, DOL LCA disclosures, WARN notices and 6figr salary profiles.