Zeotap

Zeotap is a data company focused on customer intelligence and data infrastructure solutions. It helps businesses leverage their customer data to drive growth. Initially enhancing marketing efforts with third-party data, Zeotap has evolved to build first-party data infrastructure, allowing companies to take full control of their customer relationships. The core offering is the Customer Intelligence Platform (CIP), a next-generation customer data platform launched in 2020. This platform enriches customer data with Zeotap’s datasets, enabling businesses to understand their customers better and predict behaviors. Zeotap's product suite includes identity resolution solutions like ID+ and IDx, lookalike modeling for customer acquisition, and AI-powered technologies such as ZeoAI and InfraFlex, all designed to enhance audience targeting and data management. Zeotap emphasizes data quality, scale, and compliance, ensuring that its clients receive accurate and timely insights. The company serves brands and enterprises looking to optimize marketing campaigns and improve customer understanding through data-driven strategies.