YouGov

YouGov is an international online research data and analytics technology company founded in 2000. Headquartered in London, it has a significant presence in Palo Alto and operates across various regions, including the UK, Americas, Europe, Middle East, India, and Asia Pacific. YouGov is known for pioneering internet-based market research and has built one of the largest research networks globally, with over 26 million registered panel members. The company provides a range of services, including market research and data analytics, audience segmentation through YouGov Profiles, brand perception tracking with YouGov BrandIndex, and fast turnaround research via YouGov Omnibus. Its proprietary Living Data Platform offers detailed consumer insights, and the Global Affiliate Partnerships Programme enables research agencies worldwide to leverage YouGov’s expertise. YouGov serves a diverse clientele, including global brands, media owners, and governments, making its data a trusted source for market research and public opinion tracking.