Yassir

Yassir is a super app founded in Algeria in 2017 by Noureddine Tayebi and El Mahdi Yettou. It aims to simplify daily life by offering a wide range of on-demand services. Initially launched as Algeria's first ride-hailing platform, Yassir has expanded to 45 cities across six countries, including Algeria, Morocco, Tunisia, South Africa, Senegal, Canada, and France, serving over 8 million users and partnering with more than 130,000 service providers. Yassir's core services include ride-hailing through Yassir Go, food and grocery delivery via Yassir Express and Yassir Market, commercial transportation and fleet management for businesses, and digital financial services that allow users to pay, save, and borrow money. The company employs over 450 people from diverse backgrounds and operates a tech hub in Europe to support its growth. Yassir is committed to empowering Africans by enhancing convenience and improving daily experiences through technology.