Wolff Olins

Wolff Olins is a global brand consultancy founded in 1965 by designer Michael Wolff and strategist Wally Olins. Headquartered in London, the company has offices in New York, San Francisco, Dubai, and other key markets. Acquired by Omnicom Group in 2001, Wolff Olins is known for its innovative approach to branding, blending creativity with strategic business insights. The firm specializes in brand strategy, identity design, and innovation. Their services include developing purpose-driven narratives, creating distinctive visual systems and logos, aligning internal culture with brand expression, and designing digital experiences. Wolff Olins produces tangible brand assets such as logo systems, brand guidelines, and digital platforms, helping organizations redefine their market presence. Wolff Olins works with a diverse range of ambitious organizations, including Fortune 500 companies, startups, non-profits, and public sector institutions. The agency emphasizes cross-cultural brand solutions and champions a philosophy of "defying convention" through optimistic and future-focused branding.