WM Partners

WM Partners, LP is a private equity firm that specializes in buyout investments and selective growth equity for lower-middle-market companies in the health and wellness sector. The firm has invested over $1.1 billion in natural consumer brands, focusing on categories such as natural personal care, functional foods, natural remedies, and vitamins/minerals/supplements. Founded with an operational mindset, WM Partners emphasizes collaboration with entrepreneurs, leveraging extensive investment and operational experience. The firm targets companies with revenues between $15 million and $100 million, primarily in North America, while also exploring select international opportunities. WM Partners provides strategic and operational expertise to its portfolio companies, focusing on sustainability and responsible investing. Their portfolio includes well-known brands like Metabolic Maintenance, Primal Harvest, and Raw Sugar, among others. The firm is committed to ESG principles and actively engages with health and wellness organizations.