Whatnot

Whatnot is a prominent livestream shopping platform founded in 2019 by Grant LaFontaine and Logan Head. Headquartered in Los Angeles, CA, the company operates as a remote-first organization with hubs in several countries, including the U.S., U.K., Ireland, Poland, and Germany. Whatnot connects buyers and sellers through live-streamed auctions, primarily focusing on collectibles while expanding into fashion, beauty, electronics, and more. The platform allows sellers to host live auctions, creating an interactive shopping experience that keeps users engaged. Whatnot has attracted a diverse customer base, including individual sellers, professional resellers, and buyers who enjoy the excitement of live auctions. The company generates revenue through seller fees and collaborations with influencers and brands. With significant growth in gross merchandise volume and a valuation of approximately $5 billion, Whatnot is recognized as the largest livestream shopping platform in the U.S. and continues to innovate in the space.