Wasoko

Wasoko is a Nairobi-based B2B e-commerce company dedicated to transforming informal retail in Africa. Founded by Daniel Yu, Wasoko connects small shops and informal retailers directly to manufacturers and suppliers through a digital platform. The company enables shopkeepers to manage orders and receive deliveries efficiently, often within two hours. Wasoko operates a full-stack e-commerce model that includes its own logistics and warehousing. It serves around 15,000 shops across East Africa, including Kenya, Tanzania, Uganda, and Rwanda, and has expanded into West Africa with operations in Côte d’Ivoire and Senegal. Key services include a mobile-accessible digital ordering platform, competitive pricing on a variety of goods, free same-day delivery, and credit facilities to help shopkeepers manage cash flow. Wasoko's mission is to empower informal retailers and streamline supply chains in emerging markets.