Walnut Unlimited

Walnut Unlimited is a market research agency based in London, UK, specializing in human behavior analysis. Founded in 1977, the company combines neuroscience, behavioral science, and data science to provide insights for global brands. Walnut Unlimited has received recognition for its innovative approaches, including the Market Research Society’s 2018 "Best Breakthrough Business" award. The agency focuses on human-centered decision-making through various methodologies. It analyzes decision-making patterns, measures subconscious responses using biometric tools, and combines quantitative and qualitative research to deliver actionable insights. Walnut Unlimited supports product launches, communication strategies, and customer engagement across sectors such as retail, FMCG, and technology. With a team of 101 to 500 employees, the company fosters a collaborative culture and has achieved a 3-star accreditation for its workplace environment.