Wakam

Wakam is a European B2B2C insurance company that specializes in white-label, embedded, and tailor-made insurance solutions. Established in France, Wakam operates as a digital insurer and utilizes its proprietary Play&Plug® technology platform to design and distribute insurance products across 32 European countries. The company expanded to the UK in 2020 and operates as Wakam UK Ltd, following regulatory approval in April 2024. In 2023, Wakam reported a turnover of over €924 million and employs around 300 staff across five European countries. Wakam offers a range of services, including fully branded white-label insurance products, embedded insurance solutions integrated into partner platforms, and bespoke insurance products tailored to specific industries. The company collaborates with over 100 distribution partners, including fintech firms and digital platforms, to deliver insurance under their brands. Wakam emphasizes regulatory compliance and ethical practices, focusing on transparent and impactful insurance solutions.