Vistar Media

Vistar Media is a technology company based in New York City, founded in 2012. It specializes in the digital out-of-home (DOOH) advertising industry and has established itself as a global leader in providing a comprehensive programmatic ecosystem for automated, data-driven transactions in out-of-home media. The company offers an end-to-end platform that includes a Demand-Side Platform (DSP) for advertisers to run programmatic campaigns, a Supply-Side Platform (SSP) for signage operators to monetize their assets, and a Data Management Platform (DMP) for precise audience targeting. Additionally, Vistar Media provides device and content management software, known as Cortex, which enhances the operational control of digital signage networks. Vistar Media serves a diverse range of customers, including advertisers, media buyers, and digital signage operators. Its technology supports the planning, execution, and measurement of out-of-home advertising campaigns, helping brands effectively engage consumers in physical environments. With a growing team of over 120 employees, Vistar Media continues to innovate in the out-of-home advertising space.