VideoAmp

VideoAmp is a software and data company founded in 2014, headquartered in Los Angeles, with additional offices in New York City, Chicago, and Boston. The company focuses on creating a data-driven advertising ecosystem that enhances how media is valued, bought, and sold. Led by CEO Ross McCray, VideoAmp employs over 300 people and aims to transform the media industry by facilitating a more effective value exchange among advertisers, publishers, and consumers. The platform offers a suite of privacy-compliant tools designed for advertisers, agencies, and publishers to optimize media campaigns across traditional TV, streaming video, and digital media. Key offerings include the TV Maximizer, Campaign Optimizer, and Measurement & Currency solutions, all powered by a proprietary dataset that includes data from millions of households and devices. VideoAmp serves a diverse clientele, helping them improve advertising efficiency, increase revenue, and enhance audience experiences. The company has received several industry accolades, highlighting its innovative approach to media measurement and advertising technology.