Varsity Brands

Varsity Brands is a prominent American company based in Farmers Branch, Texas, that specializes in academic apparel, sports equipment, and spirit-related products. It operates through three main subsidiaries: Varsity Spirit, which focuses on cheerleading and dance; BSN SPORTS, which provides sports uniforms and equipment; and Herff Jones, which produced graduation products until its sale in 2023. The company is dedicated to serving schools, athletes, and educational institutions, with a strong emphasis on youth development through sports and school spirit. Founded in 1972, Varsity Brands has grown through strategic mergers, including the integration of BSN SPORTS and Varsity Spirit in 2013. The company employs around 9,000 people and offers tech-enabled services to support coaches, educators, and students. Varsity Spirit organizes cheerleading camps and competitions, while BSN SPORTS distributes sports equipment and provides custom solutions for school sports programs. The company aims to create memorable experiences for young people through its various programs and initiatives.