Upside

Upside is a technology-driven cashback platform that connects consumers with local businesses, allowing users to earn rewards on everyday purchases. Founded in 2015, Upside has grown into a marketplace that serves millions of consumers and tens of thousands of partner businesses, including gas stations, grocery stores, restaurants, and hardware stores. The platform offers a cashback rewards system where users earn money back on purchases made through the Upside app or website. It uses AI and machine learning to personalize offers based on user data, enhancing the shopping experience. For retailers, Upside provides tools to attract new customers and increase profits without altering their operations. The company also offers white-label solutions for larger partners, enabling them to integrate personalized promotions into their own applications. Upside is committed to sustainability, dedicating 1% of its revenue to environmental initiatives. Its business model focuses on generating revenue through affiliate commissions, ensuring that both consumers and retailers benefit financially from the platform.