udaan

Udaan.com is India's largest B2B e-commerce platform, founded in 2016 and based in Bangalore. Established by former Flipkart executives, the company aims to empower small businesses by connecting manufacturers, wholesalers, retailers, and traders. Udaan serves a diverse range of product categories, including FMCG, staples, fruits and vegetables, pharmaceuticals, electronics, and general merchandise, capturing about 70% of the market share in India's B2B sector. The platform offers a technology-driven marketplace that simplifies transactions and provides extensive logistics services to ensure efficient delivery, even to remote areas. Udaan also features udaanCapital, its fintech arm, which offers working capital loans and financial products tailored for small businesses. With a strong focus on technology for supply chain management and order processing, Udaan supports small retailers and shopkeepers across urban and rural India, helping them grow their operations and reach a wider market.