Turo

Turo is a peer-to-peer car-sharing company founded in 2009, originally launched as RelayRides in Boston. It operates an online marketplace that connects private car owners with travelers and local renters, providing an alternative to traditional car rental services. Headquartered in San Francisco, Turo expanded nationwide across the U.S. by 2012 and later entered the Canadian market in 2016. The core service of Turo allows car owners to list their vehicles for rent, while travelers can book cars directly through the platform. Turo offers a diverse range of vehicles, from economy to luxury, catering to various customer needs for daily transportation and travel. The platform emphasizes convenience and affordability, appealing to adventure-seekers and those who prefer peer-to-peer sharing models. Turo has experienced significant growth and has raised substantial venture capital, reaching over $1 billion in cumulative global gross revenue.