Triptease

Triptease is a hospitality technology company founded in 2013 and operational since 2015, with its headquarters in London and additional offices in New York, Barcelona, and Singapore. The company focuses on empowering hotels to increase direct bookings through data-driven marketing solutions, helping them reduce reliance on online travel agencies (OTAs). Triptease champions the "Direct Booking Movement," providing tools that enhance pricing, personalization, and customer experience. Its Data Marketing Platform integrates AI and analytics to optimize the guest journey. Key features include parity monitoring to ensure competitive direct rates, metasearch advertising for campaign management, personalized on-site messaging, email activation and retargeting, and chat services for real-time customer support. The platform aggregates data across channels, offering hoteliers sophisticated marketing capabilities. Triptease serves hotels and accommodation providers worldwide, particularly independent properties and chains looking to decrease OTA dependency. The company has raised $23.4 million in funding and continues to expand its AI-driven personalization and marketing automation capabilities.