TripleLift

TripleLift is a technology company based in New York City, founded in 2012 by Eric Berry, Shaun Holley, and Ari Lewine. The company focuses on transforming digital advertising by delivering engaging ad experiences across various platforms, including web, connected TV (CTV), and retail media. Specializing in programmatic native advertising, TripleLift offers a range of products that enhance user experience and effectiveness. Their creative technology utilizes AI to produce captivating ads, while their unique ad formats ensure seamless integration with content. Additionally, their data and targeting technology, powered by 1plusX, allows for precise audience identification while upholding privacy standards. The TripleLift Supply-Side Platform (SSP) enables real-time bidding for premium inventory, optimizing results for advertisers and publishers alike. TripleLift serves a diverse clientele, including advertisers, publishers, CTV platforms, and retail media networks. The company is recognized for its commitment to diversity and inclusion, promoting equity through tailored media strategies. Under the leadership of co-founder Eric Berry, TripleLift has achieved significant growth and profitability, earning a place on the Inc. 5000 list of fastest-growing private companies for six consecutive years.