TRADING COMPANY

Oriental Trading Company is a prominent direct retailer based in Omaha, Nebraska, specializing in value-priced party supplies, arts and crafts, toys, novelties, and school supplies. Founded in 1932 by Harry Watanabe, the company has grown to become the largest retailer in its category in the United States, offering over 60,000 unique products. Its diverse customer base includes individuals, nonprofits, schools, and businesses. The company operates through multiple channels, including catalogs, online platforms, and mobile devices, making shopping convenient for customers. Its product range includes customizable orders and fundraising items tailored for various organizations. Oriental Trading also encompasses brands like MindWare, which focuses on educational toys, and SmileMakers, which provides promotional products for healthcare markets. Acquired by Berkshire Hathaway in 2012, Oriental Trading continues to expand its offerings and maintain a strong reputation built over nearly a century.