Tatari

Tatari is a technology-driven company that modernizes TV advertising through a data and analytics platform. Founded in 2016 and based in San Francisco, with additional offices in Los Angeles and New York, Tatari provides solutions for buying, managing, and measuring ad campaigns across linear TV, streaming TV, and online video. The company serves brands, agencies, and publishers, bringing transparency and automation to the TV ad industry. Tatari's self-serve platform allows advertisers to launch and measure TV campaigns efficiently, catering to various campaign sizes. It includes tools for media buying and proprietary analytics, supporting both newcomers and established advertisers. The platform features a convergent TV ad solution, tools like Similar Inventory for inventory suggestions, and Vault for data matching. Agencies can also license Tatari’s technology to enhance their TV buying capabilities. Tatari's client roster includes notable brands such as Calm, Daily Harvest, and Fiverr, showcasing its appeal to both disruptor brands and established advertisers. The leadership team consists of experienced professionals from major tech companies, fostering a culture of innovation and operational efficiency.