Taboola

Taboola, Inc. is an advertising and technology company founded in 2007 in Israel and now based in New York City. The company specializes in AI-driven content recommendation technology, helping users discover personalized content and enabling digital publishers and advertisers to effectively engage audiences. Taboola operates a large-scale recommendation platform that delivers both editorial and sponsored content across a wide network of digital properties. The company offers a content recommendation engine that suggests articles, videos, and products based on user interests and browsing behavior. Its advertising platform allows advertisers to reach a broad audience through targeted native advertising across over 9,000 digital properties globally. Following its acquisition of Connexity, Taboola has also expanded into e-commerce, providing product recommendations that facilitate significant monthly transactions for major retail brands. With a commitment to AI innovations, Taboola continuously develops tools to enhance targeting and campaign performance.