SWAROVSKI

Swarovski is an Austrian company founded in 1895 by Daniel Swarovski in Wattens, Tyrol. It specializes in producing precision-cut crystal glass, making luxury crystal accessible to a wide audience. The company revolutionized the jewelry and luxury goods industry with the invention of an electric cutting machine, allowing for the mass production of high-quality crystals known for their brilliance and precision. Swarovski's core product is its signature crystal glass, made from a proprietary blend of materials. The company has embraced sustainability by producing lead-free crystals since 2012. Its crystals are widely used in jewelry, fashion collaborations with renowned designers, and decorative items such as home décor and figurines. Additionally, the Tyrolit Group, a spin-off founded in 1919, produces grinding and polishing tools, leveraging Swarovski's expertise in crystal cutting. With a strong global presence, Swarovski serves a diverse customer base, including individual consumers, fashion houses, and luxury event designers.