Supergoop

Supergoop! is a skincare and cosmetics company founded in 2007 by Holly Thaggard. The brand aims to combat the skin cancer epidemic by promoting daily sunscreen use. Inspired by a personal experience with melanoma, Thaggard developed a range of innovative SPF-based products designed to be comfortable and enjoyable for everyday wear. The company specializes in sunscreen-infused skincare products, including lotions, moisturizers, body mists, primers, and makeup setting powders. Supergoop! focuses on creating feel-good formulas that seamlessly integrate sun protection into daily beauty routines. Their products are available globally through specialty retailers like Sephora and Space NK, as well as through direct-to-consumer channels. Supergoop! also engages in philanthropic initiatives, such as the Ounce by Ounce program, which donates sunscreen pumps to schools and youth organizations to promote sun safety. The brand targets a diverse customer base, including skincare users and health-conscious consumers, and often features celebrities in its marketing campaigns to highlight the importance of daily SPF use.