SPRINTER

SPRINTER is a prominent Spanish omnichannel sports retailer founded in 1995. With over 175 physical stores across Spain and a well-established e-commerce platform launched in 2012, the company is part of the ISRG group, which includes other well-known brands like JD Sports and Sports Zone. SPRINTER aims to be the market leader in sports e-commerce in Spain. The company offers a diverse range of products, including sports fashion, footwear, and equipment from over 200 international brands such as Nike, Adidas, and Puma, as well as its own private label brands. SPRINTER focuses on providing a high quality-to-price ratio and a customer-oriented shopping experience. Its e-commerce platform ranks second in traffic within the Spanish e-commerce ecosystem and serves customers in both Spain and Portugal. The company also features a marketplace for third-party sellers, enhancing its online offerings. SPRINTER targets active individuals who prioritize comfort and style in their sportswear, appealing to a broad demographic of consumers aged 25 to 45. With a strong emphasis on customer engagement, the company has a loyalty membership program that contributes to its success in retaining customers.