soona

soona is a creative production platform that specializes in ecommerce product photography, video, and user-generated content (UGC). Founded by Hayley and Elizabeth, the company operates five studios across the US and manages around 300 sessions weekly, serving over 20,000 brands. Clients can book and customize product shoots online, selecting various backgrounds, sets, models, and props to create tailored visual content. A key feature of soona is its real-time virtual photoshoot experience, allowing clients to join remotely, communicate with photographers, and approve images live. Final edited assets are delivered within 24 hours. The platform integrates with ecommerce workflows, enabling easy import of product catalogs and supports direct publishing to platforms like Shopify and Amazon. It also includes AI-powered tools for scene generation, background removal, and visual analytics to enhance content creation. For enterprise clients, soona offers dedicated creative teams, flexible payment terms, and priority access to a large network of models and creators. The platform is designed to provide a seamless and efficient solution for brands looking to improve their product imagery and video content across various sales channels.