Softchoice

Softchoice is a prominent North American technology company based in Toronto, Ontario, founded in 1989. Initially focused on software sales, particularly Microsoft products, it has since expanded its offerings to include hardware and a wide range of IT services. The company operates extensively across Canada and the United States, serving over 5,000 organizations, with a strong emphasis on small and medium-sized businesses. Softchoice provides comprehensive IT solutions, including cloud and data center integration, generative AI services, digital workplace collaboration, and IT asset management. Its hardware portfolio features desktops, notebooks, servers, and various peripherals. The company partners with major technology vendors like Microsoft, Cisco, and AWS to deliver integrated solutions. Recently acquired by World Wide Technology, Softchoice enhances its capabilities in cloud strategies and consulting, aiming to accelerate digital transformation for its clients.