Root

Root Inc., also known as Root Insurance Company, is a publicly traded online car insurance provider based in Columbus, Ohio. Founded in 2015, the company focuses on offering personalized car insurance rates based on individual driving behavior rather than traditional demographic factors. Root operates in 35 states and plans to expand nationwide, utilizing proprietary telematics technology to collect extensive driving data for accurate risk assessment and policy pricing. The company’s mobile platform allows users to obtain policies quickly, manage their insurance, and file claims efficiently. Root also offers renters and homeowners insurance in select states, applying its data-driven approach to these markets. Additionally, Root partners with companies like Carvana to provide embedded insurance products, enhancing customer convenience during the car-buying process. With over 340,000 active policies and a commitment to innovation and customer satisfaction, Root emphasizes ethical business practices and social responsibility through its diverse workforce and various employee initiatives.