Qualtrics

Qualtrics is an experience management company based in the United States, founded in 2002. With co-headquarters in Seattle, Washington, and Provo, Utah, it specializes in a cloud-based subscription software platform that helps organizations collect, analyze, and act on experience data (X-data) from customers, employees, products, and brands. This platform is designed to improve decision-making and operational efficiency. Initially a survey research tool for academia, Qualtrics shifted its focus to enterprise customers in 2012 and has since become a leader in the Experience Management (XM) category. The company employs over 5,000 people and serves 18,750 customers across more than 100 countries, including 91 of the Fortune 100 companies. Its key offerings include the XM Platform, which manages experience data, and XM Discover, which enhances experience insights. Qualtrics has also expanded its capabilities through strategic acquisitions, positioning itself as a significant player in the enterprise software market.