ProShares

ProShares is a leading provider of exchange-traded funds (ETFs) and mutual funds, known for its innovative investment strategies. Based in Bethesda, Maryland, the company manages over $65 billion in assets and offers one of the largest ETF lineups in the world. Established in 2006 as part of the ProFunds Group, ProShares has made significant strides in the investment landscape, including the launch of the first U.S. Bitcoin futures ETF in 2021. The company specializes in a variety of products, including Bitcoin-linked ETFs, leveraged and inverse funds, and a range of categories such as equity, alternative, fixed income, and volatility ETFs. ProShares also provides mutual funds through its affiliate, ProFunds, which includes both broad-market index funds and specialized leveraged/inverse funds. With a focus on accessibility and strategic flexibility, ProShares serves both retail and institutional investors looking for tactical tools in dynamic markets.