Playtika

Playtika Holding Corp. is an Israeli digital entertainment company founded in 2010, specializing in mobile games, particularly in the social casino and casual gaming sectors. Headquartered in Herzliya, Israel, Playtika employs over 3,700 people worldwide and has established itself as a leader in free-to-play social games, with more than 35 million monthly active users as of 2021. The company began as a pioneer in social casino games and has expanded its portfolio through strategic acquisitions of studios like Jelly Button, Wooga, and Super Treat. Playtika operates by acquiring and enhancing existing online games, utilizing advanced data analytics and proprietary technology to optimize user engagement and monetization. Its portfolio includes over 20 games, with a focus on delivering personalized experiences and continuous updates to keep players engaged. Playtika is committed to investing in artificial intelligence to further improve game development and player experiences.