Piano

Piano is a global technology company based in Amsterdam, specializing in data-driven customer engagement and digital experience optimization. With offices across the Americas, Europe, and Asia Pacific, Piano serves a diverse range of clients, including major enterprises like Air France, BBC, CBS, IBM, and LinkedIn. The company is recognized for its rapid growth and innovation, focusing on unifying customer data, analyzing behavior, and personalizing user journeys at scale. Piano's platform integrates three core functionalities: real-time audience segmentation and behavior analysis, tools for designing tailored digital experiences, and solutions for driving conversion and audience retention. The platform enables businesses to launch campaigns quickly, measure outcomes, and iterate effectively. Piano also offers industry-specific solutions for sectors such as media, e-commerce, and automotive, enhancing its capabilities through a merger with AT Internet. With a workforce of 501–1,000 employees, Piano provides localized support to ensure seamless implementation across regions.

Information Technology & Services Amsterdam, Netherlands Founded 2016 ~189 employees Private · Series D

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Employees
189
+1.1% in the 3 months to Jun 2025
Revenue / employee
$397K
Revenue ~$75M
Total funding
$201M
Last round Debt Financing, Feb 2025
12-month attrition
14.4%
Tech: 8.5%
H1B filings, FY2024
2
Sponsors visas

Headcount trend

Piano went from 203 employees in Jul 2023 to 189 in Jun 2025. Jan to Jun 2025: 8 people joined, 2 left.

Headcount data through Jun 2025

Org structure

Headcount by department

Other99
Engineering37
Sales10
Operations10
HR9
Design8
Marketing7
Success5

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Salaries at Piano

All salaries

6 salary profiles in the US

Pay by level, gender and ethnicity · India salaries

H-1B sponsorship

H-1B Sponsorship Limited
H-1B Filings by Department
Marketing1
Engineering1

Funding

  • Feb 2025 · Debt Financing · $75M · ORIX USA's Growth Capital
  • Feb 2025 · Series D · $45M · ORIX USA's Growth Capital
  • Dec 2021 · $12.1M
  • May 2021 · Series C · $20M · Updata Partners, LinkedIn, Rittenhouse Ventures
  • Sep 2019 · $3.5M
  • Jan 2019 · Series B · $22M · Updata Partners
  • Aug 2017 · $5.1M
  • Mar 2017 · $1.9M
  • Dec 2015 · Series C · $7.5M · Gefinor Capital, Cayuga Venture Partners, Fairhaven Capital
  • Jun 2015 · $5M · SoftBank Capital, Fairhaven Capital
  • Nov 2013 · $3M
  • Jan 2013 · Seed · $1.3M · Plough Penny Partners

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Piano FAQ

How many employees does Piano have?

Piano has about 189 employees, up 1.1% over the 3 months to Jun 2025.

Does Piano sponsor H1B visas?

Yes. Piano filed 2 H1B (LCA) applications in FY2024, according to the latest U.S. Department of Labor disclosures. Most of them were for Marketing roles.

What is Piano's revenue per employee?

Piano makes about $397K in revenue per employee, based on $75M annual revenue and 189 employees.

How much does Piano pay?

6figr has 6 salary profiles for Piano in the US and 1 in India, with pay broken down by role, level, gender and ethnicity on the Piano salaries page. See Piano salaries in the US

How much funding has Piano raised?

Piano has raised $201.29M in total funding; its latest round was Debt Financing in Feb 2025.

Data from Company Prospectus, DOL LCA disclosures, WARN notices and 6figr salary profiles.