Panduro

Panduro is a prominent European company that specializes in hobby materials and creative products. Founded in 1954 in Denmark, it has been headquartered in Malmö, Sweden since 1962. In 2022, Panduro was acquired by Lekolar, a Swedish supplier of educational equipment, which broadened its reach into the consumer market. The company offers a diverse range of products for various hobbies, including interior design, paper crafts, baking, textile decoration, handicrafts, and art. With approximately 18,000 items available, Panduro operates under several brands, including Panduro, Pando by Panduro, Kreatima, and Pipoos. It employs an omnichannel strategy, providing products through e-commerce platforms and physical stores across Sweden, Denmark, Norway, the Netherlands, and Belgium, making it easy for customers to shop online or in-store. Panduro serves a wide customer base of DIY enthusiasts and craft lovers in Northern Europe. The company generates over SEK 1 billion in annual turnover and employs around 650 people, maintaining a strong retail presence with over 114 stores across six countries. Panduro is committed to sustainability, quality, and safety in its operations.