Optimizely

Optimizely is an American technology company founded in 2010 by Dan Siroker and Pete Koomen, both former Google employees. The company specializes in a digital experience platform (DXP) delivered as software as a service (SaaS). It helps businesses enhance their online presence and customer interactions through data-driven experimentation and personalization. Optimizely offers an all-in-one operating system for marketing called Optimizely One. This platform includes features such as A/B testing, website personalization, feature toggle management, web content management, and digital commerce capabilities. It also incorporates AI-accelerated workflows to streamline the marketing lifecycle. Serving over 10,000 businesses globally, including major brands like H&M, PayPal, Zoom, and Toyota, Optimizely aims to increase customer lifetime value and boost revenue through informed decision-making. The company employs nearly 1,500 people across 21 global offices and has a partner network of over 700 companies.