NorthStar Memorial Group

NorthStar Memorial Group (NSMG) is a privately held company based in Houston, Texas, founded in 2004. It is a prominent provider of funeral, cremation, cemetery, and memorialization services throughout the United States, managing over 85 locations. NSMG emphasizes compassionate care for families during their time of loss and focuses on honoring legacies through personalized ceremonies and tributes. The company started with a single property in Decatur, Illinois, and has since expanded to serve thousands of families nationwide. NSMG is guided by core principles of passion, accountability, courage, and trust. Its mission is to care for the departed, comfort the living, and assist families in planning for the future. NSMG has been recognized as one of USA Today's Top Employers to Work For in 2025 and ranks among Selling Power's Top 50 Companies to Sell For. The company employs around 1,649 to 2,000 people and reports significant revenues, reflecting its growth and commitment to employee development.