Nielsen

Nielsen is a global information, data, and measurement company founded in 1923 by Arthur C. Nielsen, Sr. It is known for pioneering market research and inventing the concept of "market share." The company operates through three main segments: 1. **What Consumers Buy** provides retail transactional measurement data and consumer behavior insights for the consumer packaged goods industry. This segment helps clients manage brands, analyze sales, and optimize marketing strategies. 2. **What Consumers Watch** focuses on media audience measurement across television, online, and mobile platforms. It is recognized for Nielsen ratings, which assist media companies and advertisers in understanding viewership and optimizing ad spending. 3. **Expositions** manages business-to-business trade shows and events in the United States, facilitating industry networking and marketing. Nielsen offers a range of consumer and media measurement tools, analytics platforms, and market intelligence solutions. Its data and insights support clients in making informed decisions regarding product launches, marketing strategies, and audience targeting. Headquartered in New York, NY, Nielsen continues to be a leading authority in market and media research worldwide.