NextRoll

NextRoll is a marketing technology company based in San Francisco, California, with a presence in Dublin, Ireland. Founded in 2006 as AdRoll, the company focuses on using machine learning and integrated data platforms to deliver strategic marketing solutions that help businesses grow and engage their target audiences. NextRoll operates through three main business units: AdRoll, which serves direct-to-consumer marketers with data-driven advertising campaigns; RollWorks, an account-based marketing platform for B2B marketing and sales teams; and NextRoll Platform Services, a platform-as-a-service offering for consumer and merchant marketplaces. The company processes over 150 billion daily buyer predictions, enhancing its marketing effectiveness through extensive data ingestion. NextRoll supports tens of thousands of businesses globally, providing reliable marketing tools for companies of all sizes. The leadership team, under CEO Roli Saxena since 2022, emphasizes diversity and innovation. The company has raised approximately $89 million in funding, with its latest round completed in 2023.