Mistplay

Mistplay is a mobile gaming loyalty platform based in Montreal, founded in 2015 by CEO Henri-Charles Machalani. The company connects mobile gamers with publishers through a rewards-driven ecosystem, primarily via its Android app. This app serves as a game discovery engine and loyalty program, featuring over 400 games and offering users gift cards for their time and money spent in partnered games. Mistplay utilizes proprietary machine learning technology to personalize game recommendations, enhancing user engagement. The company primarily serves mobile game publishers and advertisers, helping them acquire and retain high-value users from its community of over 16 million players. Mistplay is recognized as a top advertising platform, ranking among the Top 5 media sources in the 2023 Singular ROI Index. With over 30 million lifetime installs and a growing workforce, Mistplay has achieved significant milestones, including recognition in the Deloitte Fast 500 and being named one of Canada’s Top 100 Employers for SMEs in 2023.