Minisolife Global

MINISO Group Holding Limited, commonly known as MINISO, is a Chinese retailer founded in 2013 by Ye Guofu. Headquartered in Guangzhou, the company operates over 7,400 stores across 112 countries, including locations for its designer toy brand, TOPTOY. MINISO is dual-listed on the NYSE and SEHK, with a market capitalization of $6.57 billion as of the latest data. The company offers a wide range of products, exceeding 10,000 types, in categories such as household essentials, beauty and health, fashion and accessories, electronics, toys, and food and beverages. MINISO targets younger generations looking for affordable and trendy items, emphasizing a design philosophy that blends minimalist aesthetics with practicality. The company is committed to sustainability, using eco-friendly materials and practices, and has received a “Low Risk” ESG rating. With a global workforce of over 10,000 employees, MINISO adapts its offerings to meet regional preferences.