Merlin Entertainments

Merlin Entertainments is a prominent British global entertainment company that operates amusement parks, theme park resorts, and various visitor attractions. Founded in 1998, it has grown to become the largest operator of amusement parks in Europe. The company’s portfolio includes well-known attractions such as the LEGOLAND parks, Gardaland in Italy, and iconic sites like Madame Tussauds, The London Eye, and Blackpool Tower. Merlin offers a variety of experiences, including family-friendly theme parks, indoor midway attractions in city centers and shopping malls, and branded experiences based on popular intellectual properties like Peppa Pig and Shrek. With over 600 attractions worldwide, Merlin attracts millions of visitors each year and employs more than 13,000 staff. The company focuses on providing immersive leisure experiences for families, children, teenagers, and young adults.