Mamaearth

Mamaearth is an Indian personal care company founded in 2016 by Ghazal Alagh and Varun Alagh, based in Gurugram, India. Operating under Honasa Consumer Pvt. Ltd., it specializes in natural, toxin-free skincare and baby care products. The brand focuses on creating safe, eco-friendly products free from harmful chemicals, using natural ingredients like plant-based squalane, organic aloe vera, and shea butter. Mamaearth is recognized as the first Asian brand certified by Made Safe, ensuring its products meet high health safety standards. The company offers a diverse range of over 100 products across various categories, including baby care, skincare, haircare, and personal care. Mamaearth employs a direct-to-consumer business model, selling through its eCommerce platform and major online marketplaces, while also maintaining an offline presence in retail stores. With a strong focus on health and sustainability, Mamaearth targets new and expecting mothers, millennials, and families seeking eco-friendly alternatives. The brand has experienced significant growth, achieving revenues of approximately Rs 943 crore in FY 2022 and a valuation of $2 billion as of December 2022.