magicpin

magicpin is a prominent Indian hyperlocal retail platform that connects offline retailers with consumers through a digital ecosystem. The company aims to enhance local commerce by enabling users to discover, interact with, and transact at local stores. This approach drives foot traffic and sales for merchants while offering consumers rewards and personalized offers. The platform includes a seller app, a buyer app, and a developing logistics app, supporting local retailers in sectors like food, fashion, groceries, pharma, and electronics. magicpin operates on a pay-per-conversion model, allowing merchants to pay only when actual sales occur. With over 300,000 retail merchants and more than 10 million users across 12 major Indian cities, magicpin fosters community engagement through user-generated content, such as selfies and bills from local stores. The company is focused on creating a data-rich offline retail ecosystem that benefits both retailers and consumers.

Information Technology & Services Gurugram, India Founded 2015 ~574 employees Private · Series D

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Employees
574
-0.5% in the 3 months to Jun 2025
Revenue / employee
$174K
Revenue ~$100M
Total funding
$108M
Last round Series D, Nov 2021
12-month attrition
34.8%
Tech: 29.9%
H1B sponsor
NA

Headcount trend

magicpin went from 454 employees in Jul 2023 to 574 in Jun 2025. Jan to Jun 2025: 112 people joined, 112 left.

Headcount data through Jun 2025

Org structure

Headcount by department

Other300
Sales131
Engineering56
Operations26
HR16
Marketing14
Finance10
Success10

Salaries at magicpin

All salaries

12 salary profiles in India

Most reported roles

Pay by level, gender and ethnicity

Funding

  • Nov 2021 · Series D · $60M · Zomato, Lightspeed Venture Partners.
  • Aug 2021 · Venture · $3M · Lightspeed Venture Partners, Moonstone
  • Jul 2020 · Series D · $7M · Lightspeed India Partners, Samsung Venture Investment, WaterBridge Ventures
  • Jul 2020 · Series C · $3M · Samsung Venture Investment Corporation
  • May 2020 · Series C · $293M · Lightspeed Venture Partners, WaterBridge Venture
  • Nov 2018 · Series C · $1.4B · Lightspeed Venture Partners, WaterBridge Ventures
  • Mar 2018 · Debt Financing · $1M · Trifecta Capital
  • May 2017 · Series B · $7M · WestBridge Capital, Vy Capital, Lightspeed Venture Partners
  • Feb 2016 · Series A · $3M · Lightspeed Venture Partners

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magicpin FAQ

How many employees does magicpin have?

magicpin has about 574 employees, down 0.5% over the 3 months to Jun 2025.

What is magicpin's revenue per employee?

magicpin makes about $174K in revenue per employee, based on $100M annual revenue and 574 employees.

How much does magicpin pay?

6figr has 12 salary profiles for magicpin in India, with pay broken down by role, level and gender on the magicpin salaries page. See magicpin salaries

How much funding has magicpin raised?

magicpin has raised $107.87M in total funding; its latest round was Series D in Nov 2021.

Data from Company Prospectus, DOL LCA disclosures, WARN notices and 6figr salary profiles.