Madhive

Madhive is a technology company based in New York, founded in 2016 or 2017. It specializes in modern TV advertising, focusing on connected TV (CTV) and programmatic advertising through a self-service, full-stack ad platform. This platform modernizes legacy systems for broadcasters, agencies, brands, and local media professionals. The company employs around 483 people and supports a hybrid work model. Madhive manages millions of dollars in media across over 20,000 daily campaigns, processing billions of ad opportunities for more than 30,000 small and medium businesses each day. Its platform offers customizable features for planning, targeting, activation, and measurement of CTV and omnichannel campaigns. Key functionalities include accurate forecasting, self-service ad buying tools, transparent reporting, and custom audience targeting. Madhive partners with major media entities and has made significant strides in the industry, including a $300 million investment from Goldman Sachs and the acquisition of Frequence to enhance its offerings.