LUSH

Lush is a global cosmetics company founded in 1995 in Poole, UK, by Mark Constantine, Mo Constantine, and their colleagues. The company focuses on fresh, handmade, and ethically sourced cosmetics, building on their earlier experience in creating natural beauty products. Lush is known for its innovative offerings, including handmade soaps, bath bombs, solid shampoo bars, and a variety of skincare and haircare items. With over 900 stores in more than 50 countries, Lush emphasizes sustainability through its "naked" products, which are packaging-free. The brand is committed to using vegan ingredients and cruelty-free testing. Lush provides a unique shopping experience, allowing customers to sample products and purchase soaps by weight. The company also engages customers through subscription services and digital tools like the Lush Lens app. Lush appeals to ethically minded consumers who appreciate natural and environmentally sustainable beauty products, fostering a community of dedicated fans known as "Lushies."