LOVING

LOVING is a landscaping and sod farming company based in Charlotte, North Carolina, founded in 2004 by Mike Haynes. It has grown from a small lawn mowing business into one of the largest operations in the United States, primarily serving the Southeast region. The company provides a wide range of services, including custom landscape design and installation, irrigation, hardscape installation, and lawn maintenance. LOVING also operates NextDaySod.com, a significant sod supplier for both professional landscapers and DIY homeowners across the country. In 2024, LOVING introduced proprietary software called NXXT to enhance farming operations and offer real-time logistics tracking for customers. LOVING values its diverse workforce and promotes a culture of humility and community service, known as **#theLOVINGway**. The company is committed to delivering high-quality service and leveraging technology to create value for its clients, serving both residential and commercial customers in the Southeastern U.S.